Argentine chef Francis Mallmann, famed for his primitive cooking style that includes roasting whole animals over hand-made fires  is embracing the vegan movement, even envisioning a meat-free future in thirty years.

In a video, Bloomberg’s Chief Food Critic Richard Vines asked the notoriously meat-loving chef, what he thinks about veganism.“I think that in thirty more years, we won’t be eating any more animals,”  “My aim is to make main dishes for vegans which will be like a steak. I want them to feel that they sit down for lunch or dinner and they eat something as substantial as a steak.” Vines points out that Argentina is known for its cattle, but, as Mallmann says, “change is life…We have to be able to change.”

Mallmann is not alone in his view. Richard Branson predicted last year that the world will be meat-free within thirty years. Recent research found that the planet will be meatless by 2030. In the UK, for example, nearly eight million people 

now follow meat-free diets.  Mr mallmann. explains “Meat brings so many problems, with all the effects that we have on the atmosphere by having so many animals in the world. I think it’s sad, too, in a way that we’re killing so many animals in some horrible ways. We’re over-fishing in the seas. So I think the future lies in not eating any more animals one day.

Speaking about the recent rise of veganism, Mallmann said: “I’m pro the idea and am doing a cookbook about fire and veggies and vegan cooking.

With meat playing such an integral role in Mallmann’s cuisine, both at his nine restaurants and at the outdoor pop-up events he hosts across the globe that show off his open-fire cooking to full effect, the chef admitted that the trend towards plant-based cuisine means he’ll have to change his business model. We’ll have to change. I’m planning to make big changes in my restaurants next year towards becoming